The beginning of the month is here and that means a blog report! I love blog reports because they help hold me accountable, show me what I have accomplished and where I need to grow. Each month I share marketing strategies that I try to grow my blog and business. I share ideas that I tried and then what worked and didn’t work. My hope is that my wins, losses, and lessons will help you on your blogging journey too!
The Numbers: June Stats
|Returning Visitor %||25.40%||34.60%||9.20%|
|Women Winning Online Facebook Group||372||510||+138|
I have four main goals for my blog:
- Help people through my writing and services.
- Increase pageviews every month.
- Increase my email list every month.
- Earn an income through services, classes, products, reviews, and advertisements.
Are you ready to start your own blog? Check out my step-by-step tutorial on how to get your blog up and running in just minutes!
Lets take a look at how I did meeting my goals this month!
1 Powerful Way to Get People to Return to Your Blog
9 Simple Ways to Blog When Your Kids Are On Summer Break
4 Ways to Drive Traffic to Your New Blog
Guest Post: 6 Reasons Why Bloggers Are Scared To Send Emails And How To Get Past The Fear
Guest Post: How to Make Money From Home Offline in a Business
Guest Post: 4 Reasons Why No One is Subscribing to Your Email List — and How to Fix it
Let’s start with the good stuff. Here is a list of what worked for me and the blog in June.
1. Re-Launching the Blog
On June 13th I officially re-launched my blog! In March I decided to stop blogging and build an audience for my blog. In March I was depressed because I was writing all this great content and getting like 10 pageviews a day. It was sad especially coming from a blog where I was used to getting thousands of views a day. I saw another blogger that had her blog in email subscriber mode only. Her home page was a landing page with a sign up for her freebie. She was spending time building her Facebook group and her email list. I thought this was a brilliant strategy so I decided to do the same! My thought was I would build my email list, build a tribe, then launch my blog.
Takeaway: My strategy worked! In February I had 623 pageviews and 246 visitors. In June I had 1,967 pageviews and 851 visitors. That’s almost quadruple the amount of pageviews and visitors. It sure felt a lot less lonely on my blog last month! I had an email list with over 500 people on it and a Facebook group of over 500 women. This was a built in audience for me and so much more fun than writing for no one.
2. Facebook Group
Continuing with point number one, my theory to build my tribe first, launch later was a huge success for me–in more ways than one. You see I have spent the last 20+ years in real estate and real estate marketing. It was a niche I knew and understood like the back of my hand. To take this leap to blogging and online business was new territory for me. I knew I loved to write and I loved to talk about marketing. But would anyone care? Would it help anyone? My self-confidence was shaky when I made this switch.
Focusing on growing my Facebook group and helping the women inside of it did more than build a tribe for me. It helped me grow my self-confidence! Inside this group I was answering people’s questions. I was learning about what they really need. I was getting to know my audience on an intimate level. It showed me exactly how I could help them.
Takeaway: Take time to get to know your audience. It makes more sense to build your ideal audience through a Facebook group than it does to blog everyday. You will get feedback on the kind of posts your niche wants to read. You will make friends and allies in your niche. It will give you the confidence that you are on the right path.
3. New Lead Magnet
In the middle of June I created a new lead magnet. My main lead magnet that I was promoting, 10 Steps to Build the Perfect Email Newsletter, was performing well, but I felt like I was missing something. Yes building an email list is the number one thing every blogger should focus on, but I don’t think that is the main thing bloggers want to know. I went back to the drawing board and said to myself “What is the number one burning desire of every blogger? What is the one thing that keeps them up at night?”
Traffic. Getting more blog traffic.
So I took a few days and crafted my new lead magnet 7 Proven Ways to Get More Blog Traffic Now. Within five days of promoting it I had 153 people sign up! I even had one person tell me this was money worthy material. Perfect! I hit the nail on the head my lead magnet then!
Takeaway: If you have a lead magnet that isn’t converting like you want it to or think it should, it is time to re-evaluate what you are doing. Dig deep, take a look at what your niche’s burning desire is, then write a lead magnet to solve that problem.
I have to tell you I fall more and more in love with Thrive every time I use it! Thrive offers so many tools to grow my email list and all for such a crazy low price. The pink header at the top of my page? Thrive. My landing pages? Thrive. The email sign ups at the bottom of my posts and my sidebar? Thrive. The green box above for my report on Facebook groups? Thrive.
So yeah I use Thrive for all things to grow my email list. It is a powerful tool that keeps getting better and better.
Takeaway: If you are serious about blogging and growing your email list you need a tool that will help you grow. A tool like Thrive allows you to create your own branding for your opt-in forms, header, and landing pages. If I can recommend any tool for you to invest in to grow your blog it would be Thrive.
5. Blogging Once a Week
When I started this blog in February I was committed to writing three times a week. Ha! What a bad idea that was. You see I forgot all the other things that are going on in my life and my blog. Things like my marriage and my kids. Or the need to promote my blog and engage in my Facebook group. I am committed to only writing quality posts. I could not post three quality posts each week and enjoy my life. After talking with my blogging friend Suzi who posts once a week, I decided once a week was perfect for me too.
Takeaway: Posting too much can kill your motivation! I think it is too hard to post multiple times a week and enjoy what you are doing. If you are feeling overwhelmed by your posting schedule maybe consider taking it down to 1-2 times a week. You might find out that is your blogging sweet spot!
What Didn’t Work
1. Scheduling Social Media
Scheduling my blog posts on Twitter and my Facebook page make me crazy. I find it to be the most boring work that I do. Don’t even get me started on Pinterest scheduling either! I know that posting on these sites will help grow my blog traffic. But I also know not as much as my email list or Facebook group. I also know I can only do so much and am focused on the tactics now that will help me grow my blog.
2. Planning Out Membership Site
My goal is to launch a marketing membership site for bloggers and online business owners in September. In June I joined The Membership Academy to fast track my education on how to get a membership site up and running. And I barely did anything with it! This is on my must do list for July.
3. Guest Post Pitches
I had a few guest posts go live in June (yay!) but I did not do any pitches in June. I want to guest post at least once a month and need to do at least three pitches to make that happen. In June I did zero guest pitches and am planning to change that in July.
1. Hit 3,000 pageviews
- Publish a post consistently every Tuesday
- Share posts in my Facebook group
- Use Tailwind for my Pinterest strategy
- 2 marketing posts
- 1 personal post
- 1 goal post (this one!)
3. Grow to 650 email subscribers
- Promote lead magnet in Facebook groups
- Create a free reports page
- Add all lead magnets to Pinterest
- Update end of post opt-in to Grow Blog Traffic lead magnet
4. Grow Facebook group to 700 women
- Continue to promote through email opt-in thank you page
- Promote in Facebook groups where allowed
- Promote on Twitter and Pinterest
5. Increase Pinterest traffic by 25%
- Use Tailwind to pin my posts on group boards
- Get added to 3 more group boards
- Delete my underperforming pins
6. Finish my first product
- Finish week of 7/11
- Promote via email and my Facebook group
7. Pitch 2-3 guest posts
- Find the top bloggers & podcasters in my niche
- Brainstorm 10 ideas that would work for their blog
- Send pitches to podcasters
- Publish two posts to HuffPost
- Submit interview form to Smart Mom Blogger
8. Plan Out Membership Site
- Spend every Saturday morning working on my membership site
- Have outline of courses and video to be done by September
I have a lot on my plate this month plus a vacation scheduled! I have a feeling this month is going to go fast. How about you? How was your June? Are you on track to meet your blogging and business goals? Please share your wins and losses with me in the comments below!