You can’t go anywhere in public or on the Internet without hearing about Pokeman Go! It is a viral craze that is taking the world by storm. It got me thinking about blogging and what bloggers and Pokeman Go! have in common. More than you might think! Here are the 9 things that bloggers and Pokeman Go! have in common.
1. Capture people
The whole point of Pokeman Go is to find monsters, capture them, and train them.
Bloggers too are playing the capture game. Of the human variety of course. Don’t we all want to capture more readers and train them to come back to our site?!
2. Found at strange locations
Pokemans have been found at strange places. From controversial spots like the Holocaust Muesum to every day places like parks and the grocery store.
Bloggers are also found working in the strangest locations. I have worked out of the back of my van, at the gym, and on my bathroom floor. Where’s the weirdest place you have worked on your blog?
3. All about going viral
Pokeman Go was released on July 5th and immediately went viral. I am guessing that was one of the goals of the owner of Pokeman.
Were you jealous of Pokeman going viral? Yeah me too a little bit! We bloggers want to go viral don’t we? Bloggers are all about finding that one post that will be shared with the world thousands of times over. We want that one post that will cement us firmly in the minds of our followers.
4. Building community
Playing Pokeman Go has an intrinsic benefit. It is building a community among it’s members. Yes everyone is walking around staring at their phones more than normal, but people are out and about. They are finding Pokeman’s in the same area and striking up conversations. There are different online forums and Facebook groups for discussing Pokeman strategies.
The same is true for blogging. With our blogs we are working to build a community in our blog post comments and our Facebook groups. We too are talking strategy and ideas to bring people together.
5. Hugely popular
As of this post, Pokeman Go has been downloaded about 7.5 million times on mobile. That’s a lot of downloads in less than a week!
Did you know that there are 291 million blogs in the world? Looks like blogs edge Pokeman in the popularity category– for now!
6. Targeting millenials
The main target of Pokeman are kids that grew up in the 1990’s. Who are those people? The Millennials!
Millennials are also tapping into blogging more than any generation. Why? Because Millennials are all about the work/life balance. They like their work but they also like to play as shown by the popularity of Pokeman Go!
7. Trips into nostalgia
Pokeman Go taps into the nostaligia of millennials. Pokeman was huge when they were kids. It reminds them of their fun, care-free days.
Bloggers also write posts that tap into nostalgia. We write posts comparing childhood in the 90’s to now. We write about what our favorite toys taught us about how to parent. We write about how parenting was different “back in the day.” All that lends itself to nostalgia just like Pokeman.
8. Always on the phone
Pokeman Go! users are always on their phones looking for monsters wherever they go.
We bloggers are the same aren’t we? Always on our phones checking stats and comments on our blogs. Or interacting in our Facebook groups or on Twitter.
9. Easy to get started
It is easy to get started on Pokeman Go! Just download it on your iPhone or Android and you are ready to go!
It’s easy to get started blogging too isn’t it? Register your domain name, install WordPress and you are ready to write your first post!
What about you? Have you caught the Pokeman Go craze or are you over it?! Please share your thoughts with me in the comments below!