Email marketing is alive and well which I know is hard to believe in our social media world. I am one of those people who loves email marketing more than social media. I have built more personal relationships with my readers and clients through email than I have social media. It allows me to have a one-to-one conversation instead of a one-to-many conversation. Finally whenever I send out a new blog post or launch a product my email subscribers show up for me in a big way! My email subscribers are the most loyal people on the planet. I am blessed!
Is it possible for bloggers to build an email list? Is it worth it? The answer is yes and absolutely you should build an email list! As a blogger you want to build a loyal following and email marketing does this. You can develop deeper relationships with your readers through email marketing. When you need to survey your audience you can reach out to your email subscribers. When you want to launch your own product your email subscribers will be the first ones to purchase it. As an added bonus email marketing is a pretty inexpensive marketing option for you to pursue.
Does the thought of starting an email marketing campaign overwhelm you? There is so much to do and you want to make it a success. Here are six steps to create the perfect email marketing campaign that will get your emails opened and read!