One of the keys to being successful in blogging is to have an email list. Now you may say, “Jen, seriously? Why do I need an email list when I have Facebook, Twitter and everything else social media?”
I know this will shock you but did you know that email outperforms social media more than five times over? That means that you will get five new clients from email marketing compared to every one client from social media. That is just one of the reasons you need an email list. Let’s dive into a few more!
1. Builds Loyalty
Generating an email list and sending out regular email marketing builds brand loyalty. The goal of your emails should be to give information that makes people’s lives easier or better. Or information that educates them or entertains them. The more they can connect with you the more loyal they will become to your blog or your business. This is helpful if you are building a group of followers or launching products.
2. More Personal
One of my favorite things about email marketing is that it is more personal than any other form of marketing. When someone subscribes to my email list the first email I send out is a “get to know you” email. I send them my freebie and then take the opportunity to engage with them. I ask them a question about themselves and then answer the same question about me.
It goes something like this: “What is the most unique food you have ever eaten? For me it is definitely alligator. It was chewy and tasted like chicken but I liked it!”
Why take the time to do this? Because it starts the connection with your email followers and builds brand loyalty.
3. Keeps People Coming Back
We all have those websites we follow on social media but never seem to make our way back to. Their messages get absorbed in our feeds until we don’t see them anymore. Their message is good but we start to ignore what we see over and over.
This is where email marketing is different. Emails are actionable items. You have to do something with them in your inbox, either read them or delete them. You can’t scroll past them if you want to achieve inbox zero.
People read your emails and remember why they signed up in the first place. Then they go to your blog and read more posts. Or they check out your services and think about working with you. Email marketing keeps people coming back to you and your website.
4. More Page Views
As a blogger the number one thing you want is more traffic and more page views! Email marketing helps you accomplish this goal! When you send out an interesting email and include links back to your website people will click on them. Then once they read the post on your site they will check out other posts they might have missed. You could easily get 10 new page views per person on your email list. Not bad for a day’s work!
5. Great for Sales
People on your email list are more loyal than your social media followers. So when it comes time to launch a product you can count on your email list to come through for you.
Because you have already built up trust with them. They know you, they like you and they enjoy your website. You have consistently shown up in their inbox with great information. Why would your product be any different? Not only that your email followers will be excited to support you if your product meets their needs.
I have done several product launches with my email list and every time they show up for me in a big way. They join my webinars, they buy my course and they share it with their friends.
6. You Own It
The number one reason I rely more on my email list than social media is that I own my email list. I make the rules when it comes to what my followers see and how often I show up in their inbox.
The same is not true about social media. We all know that Facebook likes to change the rules. A lot. When business pages started your page would automatically show up in people’s news feeds. Now unless you pay to play it is almost impossible.
With your email list you set the rules and as long as you are spam free, your emails will show up in their inboxes. Your list, your rules. That is my kind of marketing!
7. Target Marketing
Another reason you need an email list is you can do target marketing. For example, let’s say you have a business that targets people who want to learn more about blogging, parenting tips and saving money. There is a lot of information that can be covered in those three categories!
With email marketing you can split your lists into different groups. You can create one list for each category. That way the bloggers only see blogging info and the parents only see the parenting info. Your readers are happy because they only get the information they are interested in.
This is good for your business because you can segment your lists for product launches. When you go to launch a new product you can send the information to the lists it pertains to. The more you can target your marketing the more successful you will be when you launch
8. Less Competition
There is a lot of noise on social media. People on these sites are engaging with their friends and interacting in groups. They are watching funny videos and reading articles. That’s a lot of competition. Your post has to be pretty amazing to cut through all the chatter on social media.
Email marketing is the opposite and has far less competition. If you create a good-looking email newsletter with good content people will take the time to read it. At that point you have captivated your audience without the worry of any competition.
9. Increase Followers
Having an email list is the number one way to increase your followers on your blog. Your focus should be to create an opt-in offer that people want to read. They they must give your their email address to get your free report. Your opt-in offer has to be amazing and something people are dying to get. Once you create that magic people will subscribe to your list. The more subscribers you get the more loyal followers you will have.
Creating an email list is the most important marketing step you can take for your blog or website. An email list build trust and brand loyalty. It helps remind people that you are in business and will increase your page views. When it is time to launch a new product or webinar your email subscribers will be your number one supporters. Even better you own your list and can do highly targeted marketing when it is time to launch your product. Email marketing has less competition than social media. Your email list will be your number one source for generating new clients!
What has been your experience with creating an email list? Do you have one and it is stagnant? Or do you have a thriving email list that brings you in business every day? I would love to hear your thoughts in the comments below! Thanks for sharing!