The beginning of the month is here and that means a blog income report! I love blog income reports because they help hold me accountable, show me what I have accomplished, and where I need to grow. Each month I share marketing strategies that I try to grow my blog and business. I share ideas that I tried and then what worked and didn’t work. My hope is that my blog income reports show my wins, losses, and lessons that will help you on your blogging journey too!
One Word to Describe March: Break
The Numbers: March
I have four main goals for my blog:
- Help women through my writing and services.
- Increase pageviews every month.
- Increase my email subscriber every month.
- Earn an income through services, classes, products, reviews, and advertisements.
Let’s take a look at how I did meeting my goals this month!
February’s Goals Win or Miss?
1. Hit 10,000 pageviews: Miss
- Publish an excellent post 3 times in March: Win
- Share posts in my Facebook group: Win
- Use BoardBooster for my Pinterest strategy: Win
- Include posts in my weekly email newsletter: Win
- Do dedicated promo days in Facebook groups: Winnish
2. Publish: Win
- 1 marketing/business posts: Win
- 1 goal post (this one!): Win
- 1 guest poster on my blog: Win
3. Grow to 2,000 Email Subscribers: Miss
- Share my opt-ins once a week in my Facebook group: Miss
- Promote opt-ins in Facebook groups: Miss
- Promote opt-ins on Pinterest: Winnish
4. Grow Women Winning Online Facebook group to 3,800 women: Miss
- Continue to promote through email opt-in thank you page: Winnish
- Promote in Facebook groups where allowed: Miss
- Promote on Twitter and Pinterest: Miss
5. Add to Find Your Tribe Online Course: Started
- Add a guest posting section to the course: Started
- Add graphics to the course: Miss
6. Sell 50 copies of Find Your Tribe Online: Miss
- Promote once a week in Women Winning Online Facebook group: Miss
- Do a one week promotion on the course over email: Miss
- Add to PS in weekly email: Winnish
- Share it in webinar the week of the 20th: Decided not to do
7. Guest Posting: Miss
- Brainstorm who I want to guest post for and what I want to write.: Miss
- Pitch at least 3 new bloggers for guest posting opportunities.: Miss
8. Brainstorm ideas on how to get consistent income: Miss
Number of People I Served in November: 8,873 people!
(Blog visitors + Email subscribers + Women Winning Online Facebook Group)
Note some of these links are affiliate links including items I have personally used. Please see my affiliate disclosure here. If you have any questions about my income or expenses please leave me a comment below!
Blog Income: $1,618.97
- Find Your Tribe Online: $1,268
- Thrive Landing Pages: $52.25 —> This income comes from this page where I show you how to set up a landing page with Thrive.
- ConvertKit: $66.42
- ActiveCampaign: $9.90
- PostPlanner: $26.10
- Tailwind: $45
- Blog By Number: $145.60
- ThemeForest: $5.70
- SiteGround: $0 —> This income comes from a page where I show you how to start a blog in under 10 minutes.
Blog Expenses: $381.07
- ActiveCampaign: $29.00
- Find Your Tribe Online Affiliates: $134.00
- PayPal Fees: $37.07
- Virtual Assistant: $100.00
- Screw U: $67.00
- BoardBooster: $5.00
- Ultimatum Timer: $9.00
Net Income: +$1,237.90
March was a nice break after January and February. There was a lot of hustle and a lot of work in those two months and it felt good not to push as hard this month, yet still make an income from my blog.
Are you ready to start your own blog? You should! You will be great at it! Check out my step-by-step tutorial on how to get your blog up and running in just minutes! If you get stuck I am here to help you!
Previous Income Reports
- July 2016: $59.66
- August 2016: $2,047
- September 2016: $3,049
- October 2016: $1,863
- November 2016: $2,419
- December 2016: $1,340
- January 2017: $3,205.99
- February 2017: $2,916.65
Blog Income Report: What Worked
1. New Opt-In Offer
At the end of March I had this idea to create a new opt-in offer. It wasn’t on my March goals at all. Sometimes I get a wild hair and decide I need to do something new, and then get sucked into it for like 4 days. Or well that’s what happened this time anyway. 😉 My husband loves when I do stuff like that because I am pretty checked out mentally until it’s done. Ooops!
That is what happened at the end of March. I posted a poll in my Facebook group letting the ladies know I was working on a new opt-in offer. I asked them what they wanted to read they needed the most help on. I also posed this same question to my email subscribers.
Hands down the social media report won! But the cool part about this poll is that I now have two more ideas for future blog posts or opt-ins.
I then set out to make my new opt-in. I was a little nervous because I was going to do it all in Canva instead of Photoshop. I am still getting used to Canva and am not always sure of my designs. I hunkered down for about four days and worked on this thing. I wanted it to be full of so much information and actionable things people could implement. I also wanted it to be pretty!
I have to say, I am pretty proud of the way this one turned out!
It went live on March 23rd and 148 people subscribed to it that day. By the end of the following week 308 people had signed up for this freebie. I think it’s safe to say this one was a big hit!
Takeaway: In order for an opt-in to work, you really have to hit a pain point with your audience. What is bugging them? What isn’t working for them? The best way to do this is to ask and then listen. Then create the solution and make it look good. People will download almost anything if it looks good!
2. Implementing Board Booster Strategy
In March I finally made the switch to BoardBooster and I love it! I feel a bit guilty because Tailwind was so generous with their offer of a free year during WWO’s birthday giveaway. But BoardBooster had two things that Tailwind doesn’t: looping and automation.
Now I can’t take credit for the strategy that I used to set up my BoardBooster account. I am taking my friend McKinzie Bean’s course, Pinterest to Profits, and I am following her strategy on how to set up my BoardBooster account. I am going to make some changes and tweaks to make my own strategy, but until I do, all the credit goes to McKinzie and her course.
I set up a few random campaigns that pin my pins to all the group boards I am apart of. I set up a scheduled campaign that automatically takes my new blog post and pins it to certain blogging group boards. I created a campaign that schedules other people’s content to my boards. This is one strategy I want to play with a bit. Finally I set up lopping to loop my “Best of Women Winning Online” board and my “Blogging Tips” board.
It was a lot of work to set up and I was confused more than once. I watched McKinzie’s videos over and over and even printed out a few things. I have to say the hard work was worth it. Immediately I started seeing results from Pinterest!
Since I have started blogging Facebook has always sent me more traffic than Pinterest. A fact that completely stresses me out because Facebook loves to change the algorithims all the time. I also know that Pinterest should be my number one driver of traffic as a blogger. I needed to do something to change that and BoardBooster did just that!
I will also add joining the right group boards made a difference as well as pinning other people’s content. I was not good at pinning other’s content because I couldn’t figure out a non-tedious way to do it on Tailwind and my manual pinning was inconsistent. With BoardBooster I have campaigns set up to pin other people’s content for me. It is making things a lot easier!
Takeaway: Always take time to evaluate what’s working and what isn’t. Also if Pinterest is not working for you, invest in a course that will teach it to you. The biggest mistake I made in 2016 was not getting my blog on board with Pinterest fast enough. Even when I did, I didn’t have a consistent pinning strategy. Consistency is half the battle to be a successful blogger and this includes on Pinterest.
3. Promoting an Alternative Course
At the beginning of March there was a higher priced blogging course for sale for a limited time. I know a lot of people were feeling the pressure to buy it. Heck I was and I own the dang thing! But I also knew the price was cost prohibitive for a lot of people. So I shared what I believe is the very best alternative to that course. My friend Suzi Whitford’s Blog By Number course.
My intent with promoting this course was to help people that needed great course that set them on the path of how to start a successful blog. I have been inside Suzi’s course since she created it and I can testify that her course is the real deal. Was it a bonus that Suzi and I earned income from it? Sure, but that was not my main goal. My main goal was to help my readers!
I received a lot of good feedback on my email about Suzi’s course. My readers were thrilled to have an alternative and for someone to share with them a less expensive alternative. It felt good to help people that way!
Takeaway: Anytime you can present an offer that helps your readers you are doing a good thing. If it also helps out your blogging friend, it’s a win-win all around. Finally, sometimes the most expensive things out there don’t work for everyone and there are other options people can invest in. Look for those opportunities and help your readers!
Still feeling like you need a good “start a blog course because something just isn’t working right? Blog By Number will help you figure that out and set you on track to a successful blog!
4. Doing the offer for Find Your Tribe Online
When I launched my new opt-in offer on March 23, I also sold nine copies of my Find Your Tribe Online course over two days. When people opt-in to my freebie they are immediately taken to a bonus page to purchase a buy one get one free offer for Find Your Tribe Online and My 30 Day Marketing Plan for Bloggers. Not only do people get the BOGO deal, they also get a special price on top of that. It’s a pretty sweet deal if I do say so myself!
I am not 100% sure why the offer was so hot those two days and worked so well. I can tell you it really hasn’t converted that well since. My hunch is that the people that purchased Find Your Tribe Online through this special offer know me already. It is warm traffic either through my Facebook group or through my email list. I am guessing they wanted to purchase Find Your Tribe Online for awhile and this offer was one they couldn’t pass up.
Takeaway: Always be experimenting with your blog to see what works and what doesn’t! Test things and see if they convert. If they don’t, try something new. If they do, keep working to improve it. That really is how bloggers become successful. They try and test out different ideas to see what works and what doesn’t!
5. Facebook Live on Mondays
Every Monday since the first week of January I have been doing Facebook lives in my group. I host a Q&A session and people bring me their blogging questions or tell me what they are working on. It’s been a lot of fun and people have been asking some great questions!
The livestreams have increase my visibility within the group. I also think it has helped people get to know me better and see me as someone they can trust. At least I hope so anyway! I have had more than one person tell me they bought Find Your Tribe Online because I have helped so much on these weekly Q&A’s. That feels really good because I do the livestreams for you and not to gain anything out of them. For me they are just fun!
Takeaway: Facebook has been placing an emphasis on livestream since last fall. They have been advertising it on live TV which made me stand up and take notice. Livestreams are an excellent way to get in front of your readers and let them get to know you. It shows them that you are a real person here to help them. I highly recommend you try it out! The first one will be hard and might not be good, but they get better after that. I promise!
6. Guest Post on My Blog
The second week of March I hosted my first guest post on Women Winning Online. It was awesome! Even better it was well-written and well-received by my audience. Plus it gave me the opportunity to help out someone I consider a friend and gave me a break from writing for the week. All around a big win for everyone!
The post was about time management which is not a subject I blog about, but one I know my readers want help with. I think this is part of the reason the post worked so well. It wasn’t about marketing or the business of blogging, but it was a good compliment to my normal topics. That and Emily is a great writer and this information was so good!
I also want to note, there were a couple reasons I accepted Emily as a guest poster. First she got to know me through social media. She commented on my posts, helped my ladies in my group, and is a client of Find Your Tribe Online. I feel like she courted me the old fashioned way! 🙂 What Emily did made me trust her and show me what an authentic person she is. She showed me that I could trust her and trust my audience with her. My readers are so important to me and I need to know they are in good hands with anyone that I put them in contact with. Plus Emily sent me a perfect guest post pitch. All in all it was a great experience for my first guest post on Women Winning Online.
Takeaway: Don’t be afraid to let people guest post on your site, but do your homework on them before you do. I was fortunate that my first guest poster is a great writer and delivered a post that meets my high expectations. I know not all bloggers are that lucky. Don’t be afraid to turn down a guest post that doesn’t meet your expectations. But don’t worry either that people won’t live up to your expectations. Start with giving them the benefit of the doubt and go from there. Hosting guest posts can be another way to give more back to your readers and that is good for all involved!
What Didn’t Work
1. Sale for Find Your Tribe Online
The day I launched my new opt-in I sent out an email and did a post in my group about Find Your Tribe Online being on sale for $53. It was weird timing and it didn’t go well. One person purchased it at that special price. In the email and the post I alluded to the fact that you could get Find Your Tribe Online for an even better special price. It was confusing and weird and I think it turned people off. I realized it after I sent the email and knew I had made a mistake.
Takeaway: Don’t be afraid to try new things of course, but if they don’t work, don’t beat yourself up. The majority of the things we try with blogging won’t work. Sad isn’t it?! But the ones that do we can capitalize on to grow our blogs and our income. We just have to keep swimming! Evaluate your flops to see what you can do better next time. We learn the most from our mistakes, not our wins.
2. My Sales Funnel for Find Your Tribe Online
Right now when people opt-in to my social media freebie, they are taken down an email sales funnel with an offer to purchase Find Your Tribe Online after the fourth email. Again there is a special offer for Find Your Tribe Online. It isn’t as good as the offer they get after subscribing, but it’s still pretty dang good if you ask me!
Yet it isn’t converting well at all. That’s tough. I know it’s a great course otherwise I wouldn’t promote it as much as I do. I know it is helping bloggers and they are seeing more traffic and more engagement to their blogs. But it is on me to show that to my new readers and show them how it will help them. So back to the drawing board I go!
Takeaway: Always be evaluating and try not to get too down on yourself. If something isn’t working at all find out why. Work to find a new way to write things or present your offers. I almost think it’s better to have something not work at all because then you know you have to start from scratch. If it kind of works you have something to build on, but it’s a challenge to determine which lever to move to make it work better.
3. Getting More Traffic
My goal is to authentically hit 10,000 pageviews every month. Authentically? Yup authentically. You see I pulled this off in February, the shortest month of the year. But it wasn’t authentic because of my giveaway. People were coming in droves to the blog for the giveaway, not for my content. Based on that, I would need to host a giveaway every single month to get that kind of traffic and that’s not what I want to do! I want to hit 10,000 pageviews on my own based on my own content and promotion of it. So the quest to hit 10,000 pageviews goes on!
I didn’t promote my content as hard in March. I took more of a laid back approach to traffic this month and it shows in the numbers. After hustling for two months, I am okay with that!
Takeaway: When you have spikes in your traffic evaluate how that happened. Is it something you can easily repeat or is it an anomaly. If you can repeat it, do more of it to get traffic to your blog!
1. Hit 7,000 pageviews
- Publish an excellent post 3 times in April
- Host one success story
- Share posts in my Facebook group weekly
- Refine my BoardBooster Pinterest strategy
- Include posts in my weekly email newsletter
- Do dedicated promo days in Facebook groups
- Update my Pins to make them more “pinnable”
2. Grow to 2,100 Email Subscribers
- Share my Social Media opt-in in my Facebook group once a week
- Share my Social Media opt-in on other Facebook group promo days
- Share it on Pinterest
3. Earn $2,000 Blogging
- Earn 70% from my course, Find Your Tribe Online
- Sell 30 copies of Find Your Tribe Online (Grab your copy here!)
- Earn 30% from affiliate programs
4. Revamp the sales page for Find Your Tribe Online
5. Revamp my sales funnel for Find Your Tribe Online
6. Grow Pinterest traffic by 50%
- Update pins to make them look better
- Delete underperforming and ugly pins
- Be more strategic of when I pin my pins to group boards
- Start my own group board of business bloggers
7. Finish the update to Find Your Tribe Online
8. Brainstorm ideas on how to get consistent income
April is shaping up to be a fun month with a lot of strategy to think about and work on. I love it! It’s like figuring out how to put a 10,000 piece puzzle together. Challenging but oh so doable and fun too!
How was your March? Can you share with us in the comments what your wins were or what you struggled with? I would love to hear about it and help you!
If you like this post, please pin it to your blogging tips or income report boards. Thank you!